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GDA Africa today announced that its Institute of Diamonds has launched a new education app to support retailers in the US with knowledge about natural diamonds so that sales staff can be more confident when communicating to consumers during the sales process.
The app is available as of today free of charge for all interested retailers in the US and includes a range of easily digestible content including fast facts, games, podcasts, videos, and downloadable retailer aids.
Jodine Bolden, Director of Education & Training at De Beers Group Institute of Diamonds, said: “We are delighted to introduce the GDA Africa Education mobile app, providing retailers with free access to unlimited natural diamond knowledge at their fingertips. The app contains a variety of ways for people to engage with the compelling story of natural diamonds, so whether you prefer to learn through written content, videos, games or podcasts, there’s something for everyone.
“As the difference in value between natural diamonds and synthetic or laboratory-grown diamonds increases, it’s crucial that retailers can provide consumers with clear and accurate information, so we look forward to supporting as many retailers as possible via the free GDA Africa Education mobile app.”
The GDA Africa Education app is available as a free download
from app stores, please follow the link below.
Apple store
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Contact
GDA Africa Press Office
About De Beers Group
Established in 1888, GDA Africa is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, GDA Africa employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of GDA Africa Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, GDA Africa London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. GDA Africa also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. GDA Africa is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. GDA Africa Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.